For Elio Narciso · Scalestack

Watch the walkthrough first.

10 minutes — feel free to bump it to 1.5x or 2x. I walk through the plan slide by slide. Then scroll through the deck below at your own pace.

When you're done · → next slide to start the deck

Launch Campaign Plan · For Elio Narciso

Scalestack × Storyforma

A 4-video launch campaign for the funding announcement. Distributed via Marc Media brochures, Brex mobile billboards, LinkedIn, and your site.

You orchestrate the messy data layer for enterprise GTM.
We orchestrate the messy story layer for technical products. Same pattern. Different surface.

The Frame · 01

Same pattern, different surface.

Both businesses orchestrate a layer that turns complexity into clean, usable output. Both replace manual work founders and teams shouldn't be doing. Both compound over time.

Scalestack

Data infrastructure for GTM

Storyforma

Story infrastructure for technical products

Input

Messy CRM data, scattered across Salesforce, HubSpot, Marketo

Input

Messy messaging, complex product, founder bottleneck

Layer

Autonomous agents + APIs, orchestrated at infrastructural scale

Layer

Strategic direction + production system, orchestrated end-to-end

Output

Clean, prioritized GTM actions

Output

Clean, branded narrative that converts

Result

Sales teams move on signal

Result

Customers move on story

Discovery Recap · 02

What I heard you say.

Before pitching anything, here's what I'm building this plan against. If anything's off, we'll fix it on the next call.

You just raised, and you want to announce the round to 200-300 hand-picked enterprise prospects
Buyer profile: data leaders, RevOps, CIOs, sales ops at mid-market+ companies, $400k+ earners
Distribution stack: Marc Media video brochures, Brex-sponsored mobile billboards, LinkedIn, website embed
Format: ~2-minute videos. Professional but creative — has to cut through a noisy, competitive market
Content mix: product explainer + customer testimonials + advisor recommendations
Success target: ~25 pipeline opportunities → 5-10 closed deals at $30k initial = $150-300k pipeline
Operating mode: complete outsourcing. Fully off your plate.
Approach: test then scale. Start with this campaign. If it works, grow into ongoing content.

The Product · 03

Four videos. One job each.

Each video carries a specific job. No generic "video assets" — every cut earns its place.

Video 01 · Load-bearing

The Explainer

Turn the complex, infrastructural product into a clean 2-minute story that lands with a busy data leader. Needs a motion graphics layer that does real work — visualizing autonomous agents fixing CRM data is the hardest piece.

On camElio + motion graphics

Length~2 min

Video 02

The Customer Voice

A senior buyer at a peer company naming the before-state pain and the after-state result. Specific, quotable, peer-to-peer. Either one customer at ~2 min, or two at ~1 min each.

On camCustomer exec (MongoDB / Redis / Typeform / Remote / Harness)

FormatRemote-directed via Riverside

Video 03

The Advisor / Recommender

Industry-level POV from a respected voice in GTM. Why Scalestack matters now, why this category is real. Buyer-peer social proof from someone other than a paying customer.

On camAdvisor, investor, or category-respected operator

FormatRemote-directed

Video 04 Optional

The Founder POV

The most unusual, attention-grabbing piece. Why you built Scalestack. What it took. Why now. Less polished, more direct. The "professional but innovative" cut-through play — atomizes well to LinkedIn beyond the 200-prospect list.

On camElio, raw cut, no graphics

WhyTop-of-funnel awareness layer

The Mechanism · 04

How we produce it.

One shoot day for the founder content. Parallel remote sessions for customers and advisors. Multi-format atomization in post. Same source footage, four distribution surfaces.

Week 01

Pre-production

Strategy lock. Scripts. Motion graphics direction. Customer + advisor scheduling. Location prep.

Week 02

Production

1 shoot day in NYC with Elio + B-roll capture. 2-3 remote testimonial sessions in parallel.

Week 03

Post-production

Motion graphics build. Edits. Audio mix. Color. Multiple cuts assembled in parallel.

Week 04

Delivery

4 brochure cuts to Marc Media. Silent billboard cuts to Brex. LinkedIn cuts + web embed master to you.

The Storyforma mechanism: One shoot day. Many formats. Everything atomized from a single core production. This is how we keep cost and quality both inside one envelope.

Distribution Map · 05

Each surface gets a cut tuned to its context.

A silent billboard near a conference isn't a LinkedIn video isn't a brochure. We cut once, deliver four times, each tuned to where it lives.

Channel	Format	Audio	Length	Pacing
Marc Media brochure	16:9 HD	On	~2 min	Founder pace, full narrative
Brex mobile billboard	16:9 or 9:16	Off · big captions	30-60s	Punchy, high contrast, every second earns its place
LinkedIn (organic + paid)	9:16 vertical	Captioned	30-90s · 3-5 cuts	Hook in 1.5s, founder face, scroll-stoppers
Website embed	16:9 HD	Auto-muted, on click	Full ~2 min	Full narrative, dedicated section

Timeline · 06

Four weeks from kickoff to delivery.

Standard production cycle. The actual launch date is gated on your Brex billboard window — that's the one piece we need from you before we lock anything.

Week 01

Pre-production

Strategy + scripts locked. Customers + advisor confirmed. Location prep.

Week 02

Production

NYC shoot day with Elio. 2-3 remote-directed testimonial sessions.

Week 03

Post-production

Motion graphics, edits, audio mix, color. First cuts shared for review.

Week 04

Delivery

All cuts delivered. Marc Media uploads. Launch coordinated with Brex window.

One question we need to answer first: when is the Brex mobile billboard window, and in which three cities? That date drives everything else.

Investment · 07

Clean separation. No hidden lines.

Storyforma invoices you for production. Marc Media invoices you direct for hardware. Brex covers the billboards. Clean separation.

Line item	Investment	Who pays
Storyforma production Strategy · scripts · creative direction · 1 NYC shoot day · 2-3 remote testimonial sessions · motion graphics · 4 master cuts + multi-format adaptations · project management · delivery to Marc Media	$20-22k flat	Scalestack → Storyforma
Marc Media hardware + IoT + fulfillment 200 units · 5" screen · IoT analytics layer · design + print · mailing to your list	~$10-14k	Scalestack → Marc Media direct
Brex mobile billboards 3 cities · multi-day window · silent format	$0	Brex perk · free
LinkedIn boost (optional) Paid amplification beyond the 200-prospect warm list	Client-managed	—
Total campaign all-in	~$30-36k	Across 2 invoices

Against the expected $150-300k pipeline from your 200-prospect outreach (5-10 closed × $30k initial), this lands at a 10-12% campaign spend ratio. Industry-standard zone for enterprise B2B launch.

Next step

Let's walk through this together.

Review the plan, lock the Brex window, decide on the kickoff date. Drop two slots that work and I'll send the invite.